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Search engine optimization is not like a magic pill. Every other day you are bombarded with spam that looks
somewhat legit offering to boost your web site traffic by either adding your site to 8,500 search engines or owning proprietary keywords.
Consider for a minute those ads touting that you can lose weight while you sleep, by eating whatever you want and
lose 15 pounds in two weeks, by not counting calories, or by rubbing a mysterious cream on your body. Do you believe those ads? Probably not. And finally, the Federal Trade Commission is asking the media
not to run them because billions of dollars are spent on bogus weight loss treatments every year.
But whether it is weight loss or search engine scams – remember if it sounds too good to be true than it is. Period.
Sure, everyone wants to rank on the first two pages of every search engine; it's the global dream. Before you spend
another dime, let me share a SEO secret:
Some web sites will NEVER rank highly through search engine optimization.
- Template web sites (common with real estate and insurance agents) where your page titles cannot be manipulated – you have
zero chance of ever ranking highly in the search engines. Of course, these web template companies don't bother to tell you that fact and will be happy to take your money for search engine
optimization too.
- Framed web sites are not search engine friendly and not likely to be ranked well.
- Flash dancing animation, get rid of it. Search engines take a detour around flash.
- Web sites with no relevant keyword rich content and less than 225 words per page. Three lines of content and a graphic is
not going to rank your web site page very well.
For the rest of you – Bridge Marketing can help you with web content writing for search engine optimization.
"In a competitive world of pharmaceutical related lawsuits,
Monheit.com ranks quite well."
Michael Monheit, P.C., Monheit Law
In November 2003, Google mixed it up a bit and many web sites that ranked in the top ten are now finding themselves
in the 500-600 ranking. The world of search engine optimization experts and Internet marketers has been turned upside down so back to the drawing board for many.
My technique is not hocus pocus. No self-respecting SEO will guarantee rank unless you want to pay several thousands
of dollars. Since search engines change their algorithms occasionally, rankings in the free world of search engine optimization are not forever.
BridgeMarketing.com meets every challenge with solid search engine optimization building blocks and tools that have
time and again ranked client sites well.
Now is the time to get serious about web content writing for search engine optimization. Click here for a free consultation or contact us with your questions.
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