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Niche Girls Finish First
By Karyn Zoldan, Bridge Marketing
The secret to successful marketing for a small business is not to be a Wal-Mart and appeal to the masses but to find a niche.
Rebecca Jennings, president of HipsandCurves.com has done just that. HipsandCurves.com sells sexy lingerie for plus-size women.
Her product inventory is a cross between Victoria's Secret and Frederick's of Hollywood in sizes 1X to 3X. She also sells sexy
accessories like chokers, high heels for large and wide sizes, feather boas, and fur-lined leather blindfolds.
Opt-in e-newsletter triples sales
Although the competition sells a small portion of her stock, Jennings' vision and marketing sense include a very successful twice
a month e-newsletter written in the venerable style of catalog king, J. Peterman kissed with the soft erotica of Anais Nin. Sent in HTML format, readers view the products while reading the story. Her e-mail
marketing has paid off. Sales have tripled and the opt-in list--through word-of-mouth and being forwarded--is growing at a fantastic rate. [Bridge Marketing writes the copy.]
Unlike other sites that have a few products and a sentence about product description, Hips and Curves' goal is to have hot, mini
stories for each product. Jennings firmly believes that content is king.
Rather than sell lingerie in every size, Jennings chose to target market the often-ignored plus-size women and she continues to succeed.
Do you have a niche market?
We are looking for other niche markets to write about for Bright Ideas. If you are niche market and want to be focused here,
please send us an email.
Click here for www.hipsandcurves.com.
Niche Girls Finish First © BridgeMarketing.com 2001
Karyn Zoldan is owner of www.bridgemarketing.com. Does your business need effective targeted
promotion? Let us help you find your niche.
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