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Frequently Asked Questions
Here are some frequently asked questions for everything-you-always-to-know-answers about Bridge Marketing.
Why do I need a FAQ page?
People are lazy. They don't want to read your whole
site. FAQs answer key points quickly. They are especially helpful to the deadline-driven media who don't have time to read your entire site and your targeted audience who wants specific background
information before deciding to trek on through. Remember your site is not about you; it's about your target audience. By providing them with the most expedient information, the more you have an
opportunity to continue and sell the relationship.
How did you choose the name of Bridge Marketing? Who is Bridge Marketing?
Bridge Marketing came at a time when I was going
through a transition. I was looking for a business name to encompass that transition. I don't like to use the overused phrase "bridging the gap" but instead liken the image of a bridge to connecting
people-to-ideas. Building a bridge involves analytical thought processes requiring focus, strength, and creative problem solving.
Bridge Marketing is Karyn Zoldan. I now focus on what I do best—write web savvy content, provide a limited number of
niche-marketing services, consult, and more writing—freelance and e-mail marketing. Often confused for a large firm, Bridge Marketing does not claim to know everything or do everything; that is the
purpose of collaboration. Our web design is by GetHipp.com. Other strategic partners are standing by.
What's content-2-go?
It's not as messy as kung pao chicken. It's content that you can recycle and re-use by sending to your e-mail marketing list. Newsy
blurbs with a marketing/web-related/promotional slant reflect savvy points-of-view that can be enhanced to your particular target audience. Subscribe at content2go-subscribe@topica.com now!
Have you ever worked under the umbrella of other web professionals?
Yes. I check my ego at the door for the opportunity to
collaborate and learn from other web professionals. In the past year I worked for GetHipp, Mosser Design, Nexus Interactive, Success Works, the Internet Marketing Institute, and GGM Solutions.
What services do you offer?
Five-step package to your marketing success:
- Carve out your niche – Niche businesses finish first
- Tell everyone you know about your niche business (viral marketing)
- Put your niche in their face (e-mail/newsletters marketing)
- Craft Web content emphasizing keywords and phrases in sync with your niche marketing goals, and search engine optimization
(SEO)
- Add your site to search engines, related directories and link exchanging
If you prefer individual services Bridge Marketing offers content writing and editing web content, home page
makeovers, ad copy for slogans and advertorials, articles for syndication, e-mail newsletters, linking campaigns, web usability recommendations, editing, marketing plans, consulting, brainstorming, press
releases, ghost writing, results-oriented resumes, and freelance writing. To peruse my articles—some available as reprints—click here.
What's an advertorial?
It's an advertisement that looks like an editorial or an article. If your product or service has more to say than space
available in a display or boxed advertisement, an advertorial could be the answer. Currently Karyn Zoldan writes advertorials for the Arizona Daily Star Sunday real estate section.
What are your qualifications?
As an entrepreneur I was gifted with street-smart
marketing. Prior business endeavors included MBC and Movo Media; the latter—in its heyday—grew from a start-up to a multi-million dollar corporation. Here's a testimonial from the upper echelon at Movo Media.
Having been self-employed for four years, learning is ongoing. It includes taking classes, reading books/magazines,
participating in e-newsletters, and emulating the best online gurus like Seth Godin, Jakob Nielsen, and Heather Martin, femme fatale SEO guru.
How do you qualify your "partners"?
Tall, dark, and handsome who love dogs and can fix
things. Oh, wait…You mean strategic partners? I like to recommend services that compliment vs. compete with my own set of skills. A strategic partner would have to be knowledgeable in their craft,
honest, and trustworthy. Referral fees are nice but not mandatory. Partners should refer my services to clients, when appropriate.
The door for more strategic partners is always open. If interested, please contact me and tell me why we might gel.
When do you offer a referral fee?
When I get an honest-to-goodness referral.
Word-of-mouth me! Let me know that you have been referred by or referred a client and your reward will be correlated with the services rendered and payment received. Thank-you-very-much.
What's a niche girl like you doing in a place like this?
Let's face it: You're probably not Wal-Mart. Focusing
on what you love or are really good at—is the first step to cultivating your niche. The more narrow the scope of your services, the greater your chances to success.
I'm a small business. Are you services affordable?
Absolutely and some services are even free like the
online consultation and recycling of some of the e-newsletters or Bright Ideas. Since our current overhead is much less than our previous location in Southern California, we can afford to pass along
these savings to you. Got budget? Let's talk.
What if I'm not satisfied with your services?
So far all my clients have given me rave reviews and
further referrals. However, if you were not satisfied—I would do whatever it takes to gain your satisfaction. You're looking good and being successful makes Bridge Marketing look good while enhancing our
success.
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